Take the Wild Way Home with Wrangler this Fall/Winter '16.
Building on the foundational work we did during FW15 and the evolution to SS16, Wrangler wanted to take the next big leap this Fall/Winter season and push their digital presence to new heights. Their core campaign was the 'Wild Way Home', a call-to-arms that invited their audience to break free of their day-to-day routines and explore their familiar surroundings in a new light. So how could we best get that message to their audience online?
First we enhanced the eCom experience, positioning products alongside contextual messaging, and then we complemented that with 'Wild City', a lifestyle-led photo journal that showed the clothes in action. The results have been impressive, with Wrangler's online metrics going from strength to strength, as the brand itself grows in stature.
- Made with RetroFuzz in 2016
- Role: Strategy, design, and art direction
- Team: Jen Hingley (Design), Sam Marshall (Development)